World Gym offers a strong and compelling investment opportunity. The business model for a full-service gym is proven and well-established. With reliable, predictable recurring revenue from membership fees, and additional multiple sources of revenue (apparel, supplements, food & beverage, personal training, recovery, and more), once the number of members gets above the break-even point, the margins and investment returns become extremely attractive – much more than most businesses.
In addition, you get another vitally important benefit. That is the ability to transform lives through fitness. As a gym owner/investor you are providing a service you will be proud of. What can be better than that?
And the timing right now is outstanding. Gym membership is back to pre-pandemic levels and growing. For example, comparing 2023 with 2022, for the 56+ age group, new gym member joins increased 15% for men and 18% for women. There is an increasing recognition that “fitness is medicine”. In particular, Gen Z is going to the gym more than previous generations: 36% exercise regularly and more than 50% say they want to start exercising according to fitness industry research. There is an increasing emphasis on strength training, which is a worldwide phenomenon, which actually plays into World Gym’s, well, strength.
World Gym lives up to its legacy as the iconic fitness brand that invented the modern gym industry, tracing its roots back to the early days with such famous names as Arnold Schwarzenegger and Lou Ferrigno. With an expertly curated equipment selection, fitness programs and group exercise, World Gym is about outcomes. A serious gym for serious workouts.
Most people join a gym to lose weight. The fact is that almost none of them do. That is not what happens at World Gym. And when people achieve the outcomes they want, they stay as members and tell their friends how and where it occurred. Most of the other large fitness brands are really in the marketing business. Forever replacing lost members, selling more memberships at a low price, and hoping people don’t show up. World Gym wants its members to use the gym. There is an energy and vibe, a strong sense of community, within a World Gym that is hard to find anywhere else.
Only 22% of US adults have a gym membership. As that grows to 33% that will be a 50% market expansion. World Gym is poised to capitalize on that. It is a superior brand that is clearly differentiated. With outstanding support in operations, marketing, fitness programming, technology, and training, a World Gym franchise opportunity is not to be missed. Learn about investing in World Gym here.
