WHY WORLD GYM

A Rep Above the Rest

With over 45 years of industry experience, World Gym is recognized as one of the most resilient fitness brands in the world. We are constantly evolving to help our gym franchise owners lead their communities in living fit and healthy lifestyles. Fitness trends may come and go, but World Gym remains a pillar of strength in our industry and a place for everyone to achieve their goals their way.

Our gym franchise is powered by advanced frontend and backend technologies, creating operational efficiencies that help manage expenses while maintaining the integrity of our superior customer experience. We also have established partnerships with leaders in consumer data analytics, commercial real estate, and medical-fitness, reinforcing our mission to support franchisees’ continuous growth.

We offer exclusive certifications for our personal trainers

We bring the best new equipment to our members through preferred vendor agreements

We have broader opportunities for revenue streams versus traditional gyms

Our Offering

World Gym is designed to distinguish ourselves from competitors as the best gym franchise. In addition to our well-earned reputation in the fitness industry, our gym franchisees differentiate themselves by offering popular amenities and science-based programs. These amenities can attract new members, help boost member retention, and provide additional revenue streams.

Some of our other amenities include the Barbell Café, Pro Shop, World Gym Athletics Program, and world-class personal training. We also provide our members with Personal Health Plans (PHPs), heart rate monitors, and data trackers depending on their chosen programs. We do it all while maintaining affordable, competitive membership fees.

Market Growth

Why Invest in World Gym?

With almost five decades of experience in building strength, and over four decades experience in successful franchising. World Gym is committed to extending our mission around the world and setting up franchise partners for success.

Local Marketing & Advertising

As a franchisee, you'll receive customizable national marketing content and corporate assistance with local advertising.

Strong Support Team

Gain experienced franchise coaches and in-depth training programs to keep your gym in acgtion and moving forward.

Certified & Experienced Trainers

Our trainers have advanced, science-based certifications to maximize your members' exercise routines safely and effectively.

World-Class Equipment Brands

Diverse, top-of-the-line equipment helps keep clients' workouts fresh, and you are full year after year..

Industry and Overview

About the Fitness Industry

Now Is the Time to Join Our Fitness Franchise
As a legendary brand with 47 years of experience, World Gym is proud to be part of the growing fitness industry. The health and fitness industry is expected to show an annual growth rate (CAGR 2022 – 2026) of over 8% (Source: Statista). According to Placer.ai, the global health and fitness industry is valued at $81B !

Key health and fitness metrics:

Millennials will spend over $100,000 in fitness-related purchases in their lifetime (Source: Nasdaq)
By the year 2030, nearly half of the U.S. adult population will be considered obese, increasing the need for health and fitness resources (Source: Nasdaq)

Support and Training

Our Global Support Network

How We Support Our Fitness Franchise Owners

Like a trainer supports a member on their fitness journey, the World Gym® franchise development team stands side-by-side with gym franchise owners throughout the ownership process. Our team of fitness industry professionals helps you from inquiry through years of successful ownership, providing the guidance, operational and marketing support, and troubleshooting you need to remain competitive and thrive.

1. Business & Operational Support

Powerful tools are key to a successful experience with our gym franchise. That’s why World Gym offers franchise owners unrivaled business and operational support, including:

A comprehensive set of available marketing tools and services to drive membership sales
Access to our state-of-the-art website and other traditional lead-generation resources
Access to our social media platforms
Ongoing training and education for you and your staff, including fitness and business programming to ensure you are the fitness authority in your market.
Our online member enrollment system, which makes it easier to get new members through your doors
Access to our Preferred Vendor Program, which provides special pricing, terms, and other benefits
For most gyms, we off an exclusive recruiting territory in the area around your gym
Our Global Support Network, which provides the opportunity to learn from fellow franchise owners throughout the world
An invitation to our annual World Gym International Convention, which features networking opportunities, activities, and seminars
Real estate services, including help selecting the right location and negotiating the lease
Buildout and branding services to help create the best World Gym possible for your area

2. Peer-to-Peer Support

All of our franchise owners are part of the large, supportive World Gym family. As a World Gym franchise owner, you’ll be able to connect with and learn from other owners in several different ways, including:

On Facebook, in our private owner’s forum
At our annual World Gym International Convention
During live, virtual, and peer-to-peer training

We’re dedicated to helping our owners achieve their goals through unparalleled support and attention. Learn how you can get started by reaching out to our franchise development team!

3. Creative Services

World Gym franchise owners have access to our experienced corporate creative department, which delivers free services, including:

Before and after renderings and other facility branding recommendations
Mailers, posters, social media graphics, and brochures from our talented design and content team
Assistance with your custom World Gym website

4. Branding, Marketing & Advertising Support

The World Gym team will provide high-end creative materials to help you promote your gym. Our multifaceted multimedia approach also includes:

Multiple new advertising campaigns throughout the year
Digital marketing support services, including search engine optimization (SEO), paid advertising campaigns, and more
Social media content that will keep your audience informed.
An ever-growing library of customizable marketing materials

Revenue Streams

Diverse Revenue Sources

Beyond Monthly Fees – Apparel, Smoothies & More!

Is opening a gym profitable? World Gym® offers broad opportunities for additional revenue beyond the gym membership fees. From personal training to our popular smoothie bar, we offer many amenities that translate to additional revenue for you. Specific amenities available for your gym will depend on the market, available space, and financial capabilities.

Additional revenue streams include:

Barbell Café

To optimize fitness results, what our members put in their bodies is just as important as their workouts. Our Barbell Café offers everything from juices to protein smoothies and nutrition programs to help our members achieve the results they want. Created specifically by World Gym by Smoothie Company, our cafés are popular among our members after a tough workout and popular among our franchisees for the additional revenue stream.

Pro Shop

World Gym is more than a gym—we’re a community of athletes. Our members love showing off their World Gym pride and being a part of our inspiring culture. In addition to tagging and posting about World Gym on social media, they enjoy wearing our branded apparel and sporting our gear. Our Pro Shop sells World Gym branded merchandise, nutritional supplements, snacks, and more. It’s one more way World Gym helps you boost sales and build community.

Personal Training & World Gym Athletics

Many members are looking for additional assistance with their workouts. That’s why many of our gyms offer the World Gym Athletics program, which includes elements of tactical training, functional training, and HIIT. We also offer world-class personal training with our expert coaching staff.

As a gym franchise owner, you’ll be creating a culture and a community that will inspire your members to enjoy all the available amenities. Your facility will be more than a place for people to work out; it will be a supportive environment where members can embrace a fit, healthy, and happy lifestyle.

LOCAL MARKETING & ADVERTISING

As a franchisee, you’ll receive customizable national marketing content and corporate assistance with local advertising.

CERTIFIED & EXPERIENCED TRAINERS

Our trainers have advanced, science-based certifications to maximize your members’ exercise routines safely and effectively.

STRONG SUPPORT TEAM

Gain experienced franchise coaches and in-depth training programs to keep your gym in action and moving forward.

WORLD-CLASS EQUIPMENT BRANDS

Diverse, top-of-the-line equipment helps keep clients’ workouts fresh and your gym full year after year.

We'll Spot You

World Gym is 100% franchisee-focused and provides the best franchisee support in the fitness franchise industry. Our franchise offers owners multiple online and in-person revenue streams, helping you better forecast monthly and annual revenue across multiple areas of business. This information may also allow you increase your per-member spend.

Financial start-up resources and budget forecasting

Territory analysis

Real estate representation

Facility layout and design support

Pre-construction and build-out guidance

Exclusive World Gym franchisee equipment discounts

Multiple online and in-person revenue streams

Marketing/PR, national advertising, and sales support

Leadership development and ongoing business coaching

Monthly workshops and seminars across all core areas of the business

Peer-to-peer networking and the annual world gym convention

Tell us more
about you

We can’t wait to learn about you, your experience, and your vision for building a gym that will make an impact on your community. Whether you’re looking to open a new gym or convert your current business, we want to hear from you. Fill out our contact form below and a member of our Franchise Development Team will be in touch shortly!

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